General Tire is focused on creating opportunities for our customers, and communities. We have created a sponsorship program that would provide product for high performance vehicles. Various sponsorships will help the company gain visibility and exposure in magazine feature articles, communities, and general public.

Due to large volume of requests we have a policy of a formal written proposal along with color renderings and/or photos of the project. For a proper review of each application we do not accept any phone call inquiries. Download Form »

Each proposal must include:

• A detailed description of the event
• Vehicle’s ownership information
• List of the events/shows/ exhibits where vehicle will be featured
• Any other media exposures of past editorial coverage
• Photos of vehicle

In addition, the applicant will be required to agree to and follow the company’s guidelines as follows:

• All tires supplied for the sponsored vehicle must be used solely for the vehicle applied for and are not to be re-sold, transferred on other vehicle, held in storage or modified in any way.
  No other tire company’s product or appearance shall appear on the vehicle.
  It is expected, that tires would be on a sponsored vehicle for no less than 18 months. Title and/or ownership of the product will belong to General Tire, and at the end of the period we reserve the rights to request the return of product. General Tire will incur all return cost.
• We will provide decals that will have to be placed on the vehicle.
• There is no replacement for worn out tires, tire theft, or tire failure that was caused by driver’s negligence.
• General Tire must be included on all editorial coverage on the vehicle such as: signage, sponsor boards. Following General Tire info: General Tire, 1800 Continental Blvd, Charlotte, NC 28273. Phone: (800)847-3349. Web Site: www.generaltire.com.

General Tire will retain all proposals, photographs and information as the evidence and it will become our property unless otherwise arranged. We require written follow-up summary reports including vehicle photos that were taken during the event, magazine tear sheets of the feature stories, copies of ads, brochures and other promotional literature, along with any other proof demonstrating that all requirements for sponsorship were met.

We reserve a right to charge full retail price for tires that have been supplied but did not meet specified guidelines that were listed in our policy. In case of inadequate submission of documentation (i.e. must be submitted within 90 days of receipt of the product) requestors will be charged for the product provided by General Tire.

General Tire requires submitted written feedback about our product. This information could be used for advertisements, press releases, and promotions, also could be listed on our General Tire website.