General Tire Announces 2014 BITD Lineup

Feb 07, 2014
 General Tire Desert Off Road Team Picture with Grabber Tires
  • Four, top 1500 teams lead Team GT’s charge into the 2014 season.
  • GRABBER tires will make anywhere possible for Team GT’s off-road lineup.
Fort Mill, SC – February 7, 2014.  General Tire debuted its 2014 Team GT driver lineup for the Best In The Desert (BITD) series this past weekend in Parker, AZ at the “Parker 425”.  Team GT’s off-road efforts are led by four top-contending 1500 teams with a group of young, edgy and extremely competitive drivers behind the wheel.  Leading the team is off-road expert and NASCAR standout, Justin Lofton, who finished second in the overall BITD 1500 point standings in 2013 while capturing three wins at Silver State, Henderson and Blue Water.  Lofton is primed and ready to win a championship on GRABBERS in 2014 in the 1500 class.

 
“We will do exactly what we did in 2013,” said Lofton.  “Go out and try to win every race.  We had a few mechanical issues at the bigger races last year that we have resolved and as long as nothing new comes along, we will be right where we need to be to claim the title in 2014. 

“It’s great to be back with General Tire in 2014.  The durability and performance of the GRABBER tire is fantastic and I’m proud to represent them on and off the track.  Anywhere is truly possible with General.”

In addition to Lofton, C.J. Hutchins, Harley Letner and Ray Griffith.  Hutchins is fresh off a 1500 class win at the General Tire Vegas to Reno event along with a third-place class finish in the overall BITD point standings.  Letner and Griffith joined Team GT in 2013 and demonstrated tenacity, finesse and grit during their respective campaigns.  Look for big things from all three drivers in 2014.

Team GT will sponsor two veteran entries in the 6100 class with Camburg Racing and Azunia Racing.  Jerry Whelchel, desert guru, will pilot the Camburg machine while a rotation of drivers take their turn in the navigator seat.  Jim Riley welcomes Andy Grider to the team to share in driving duties behind the wheel of the Azunia machine.

General Tire continues the tradition of sponsoring the KC Hi-Lites-sponsored vehicles with Randy Merritt in the 7200 class, Macrae Glass in 8000 and Steve Alexander, who will debut a new truck in the 6100 class.  Steve La Roza will also race his Ford EcoBoost truck in the 7200 class on GRABBER tires for the second-year running.

As if this lineup wasn’t stout enough, Team GT continues their partnership with Banning Motorsports and their distinguished list of sponsored teams.  General will also continue to sponsor Jeep Speed and TrophyLite.  Overall, a diverse group of drivers who are bound to roll into victory lane many times before the 2014 season comes to a close.  It’s a team that General Tire’s director of marketing believes in.

“I feel we have a really strong Team GT lineup in the off-road space this year,” said Travis Roffler, director of marketing for General Tire.  “The level of experience and depth of talent is remarkable.  We’ve made a lot of history in the BITD Series with Team GT and we’re looking forward to writing another chapter in 2014.  We’re proud to be represented by each and every one of our drivers and teams and we wish them all the best of luck this year.”


For more information on the GRABBER, or to locate a dealer, visit
www.generaltire.com.  For more information on BITD or to see the 2014 race schedule, visit www.bitd.com.

 

Go to the track with us on Twitter @generaltire, #Grabber.

 

For media information, visit www.ctamedia.com.

 

About General Tire

For 99 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs.  General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, American Sprint Car Series, FreestyleMx.com Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed.  Team GT supports off-road and short course teams including CJ Hutchins, Garrick Freitas, Harley Letner, Jerry Zaiden/Jason Campbell/Jerry Whelchel/ (Camburg), Jim Riley, Justin Lofton, Macrae Glass, Randy Merritt, Ray Griffith, Steve Alexander, Steve La Roza, Ryan Beat, Carl Renezeder, and Robby Woods.

About Continental AG

With provisional sales of around €33.3 billion in 2013, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 177,000 employees in 46 countries.

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