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GENERAL TIRE TO SPONSOR ‘BAJA PITS’ FOR 2008 SEASON

03/07/2008

General Tire is sponsoring the Baja Pits for the 2008 off-road season. Baja Pits A.C. is a non-profit corporation providing expert contract pit services to Privateer Desert Racers and Teams for most races in Baja California and some in the Southwestern United States. The sponsorship is the latest part of General Tire’s invasion into off-road competition, and the company is supporting the off-road racing community to enhance the debut of the General Grabber™ competition tire.

“We view our sponsorship of the Baja Pits as a natural extension of the ongoing revitalization of the General Tire brand,” said Travis Roffler, director of marketing, General Tire. “The sponsorship, combined with the launch of our awe-inspiring Grabber competition tires, will cement General Tire’s place in the top tier of the off-road racing community.” General Tire engineers designed the Grabber with a tough, three-ply Duragen-reinforced body construction, to stand up to the rigors of off-road conditions. The tires also feature a newly-developed competition-specific tread compound. General has developed two distinct tread designs for different types of competitive conditions. In addition, the Grabber name and General Tire logo are prominently featured on the sidewall in red and white letters.

“These tires can stand up to any kind of desert racing terrain,” Roffler said. “We are confident that these tires will make the off-road racing community sit up and take notice.”

The Grabber competition tires are designed in size 37x 12.50R17 for class 1, 7S, 7 unlimited, 8 and trophy truck.

About Baja PitsBaja Pits is based in Tijuana, B.C., Mexico, with more than 120 active members and over 23 years of experience. With dozens of Class Victories and expertly staffed pit facilities, Baja Pits aids the Privateer Racer to be competitive against the "big money" teams. Services include: welding, tire change, re-fueling, electrical problems and a variety of other services. The company covers all races sponsored by SCORE in the U.S. and in Baja. Races include the SCORE Baja 250, Baja 500 and the world famous Baja 1000, as well as races sponsored by CODE Off-road racing, Ensenada Baja Off-road racing and RECORD racing series. BAJA PITS will be present in more than 18 races this 2007 race season. For more information, visit www.bajapits.com.

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